Data warehouse

Data warehouses archive historical data from operational databases and often from external sources such as market research firms. Often operational data undergoes transformation on its way into the warehouse, getting summarized, anonymized, reclassified, etc. The warehouse becomes the central source of data for use by managers and other end-users who may not have access to operational data. For example, sales data might be aggregated to weekly totals and converted from internal product codes to use UPC codes so that it can be compared with ACNielsen data.